Turn Your Business Into a Loved Brand
Unlock Hollywood’s Storytelling Secrets to Captivate Your Audience and Skyrocket Your Success
Shipping: June 24, 2025
Step 1.
Click & order here from your favorite bookstore
“Winning over customers is hard. This book makes it easy.”
Nolan Bushnell Business legend, founder of Atari and Chuck E. Cheese
“Want to know how storytelling creates an unfair share of attention and desire for your brand? Study this. Use this. You won't regret it.”
Bec Stambanis Apple, Nike, UberEats global strategy
Step 2.
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Creating a Blockbuster Brand
Hollywood’s Storytelling Secrets For Your Business
- How to capture more customers - and keep them
- A distinctive brand blueprint
- A stronger, simpler and consistent story for your team to tell
- A bank of powerful messages to use across the business
- Valuable, long-lasting assets for the next decade
- A brand and story that you love
Who’s the Book for?
For founder, marketers, and business leaders who want to cut through the noise of their competitors.
For teams who want an engaging, effective way to build a brand people actually care about.
For any business that wants to attract attention, investors, and customers - fast.
If you've got something great but don't know how to talk about it yet, this book's for you.
To win customers, win their heart.
People have been saying for years that brands need to become better storytellers, but nobody tells you how. Until now.
Using the successful storytelling formulas that movies hook us in with, this workbook helps you create emotionally powerful stories that can produce blockbuster results for your business.
Isn’t that the story you want to hear?
Exclusive Pre-Order Bonuses
Order today and as a big thank you, you’ll get some cool bonuses - some I only give my top clients! Be quick, numbers for this are limited.
Messaging Assessment
How does your business’ current story stack up? Learn about how unique you sound. Do you have your emotional vs rational balance right? What’s your tone? Are you clear enough? And do you stand out against your competitors? Get the results before you start the book, so you know what to work on.
Link sent to your email end June.
Join a LIVE working session
Join me for a 2 hour online working session where you can ask me questions, unpack chapters, workshop new messages on your business. Get the chance to have me working on your business live!
End of June. Invitation and link sent to your email.
How to Hack Your Storytelling
I’ll share a secret hack on how you can get the most out of my formulas and write them better than you could ever imagine. For free.
Link to video emailed end of June.
Bulk order bonus
Order 10 or more copies, and you’ll join an exclusive Zoom Q&A webinar pre-launch in mid June. I’ll get you started on the book with key tips, and personally help participants live.
Email the team to order today. Limited spaces available.
"Great entertainment hooks you in, keeps you watching, and leaves you wanting more. Greg brilliantly demonstrates how to achieve this magic with your business."
Alecia Vagulans Entertainment PR Executive, Netflix, Disney, ABC
This emotional connection to customer could change the way you look at your next campaign. Easy to read, and fun to put into practice.”
Naomi Simson Founder RedBalloon, Shark Tank Australia, Apple, IBM, KPMG
"These days you need an edge in business. This book shows you don’t need to change your product, pricing, or people. You just need to change your story."
Lippe Oosterhof Media Executive, The Washington Post, Yahoo, Reuters
“The best ideas in the world only take flight when they’re presented seamlessly—and this book shows you exactly how to do that. It’s the storytelling playbook you didn’t know you needed.”
Jodie Hopperton Innovation & media expert, International News Media Association, former The New York Times
“I’ve experienced first-hand what Greg does. It’s genius. It helped us cut-through and stand out, and it can help you too.”
Katie King CMO CapitalOne
“Greg is the real deal. He’ll help you drive your business to achieve the success you deserve.”
Bob Pritchard Former International Marketer of the Year, 91 clients are Fortune 500 companies
“I’ve been presenting the most important human stories for over 3 decades. Greg has not only captured what makes stories connect with an audience, he’s managed to create simple formulas so we can all do it. Just brilliant.”
Rosemary Church CNN International News Anchor
“We seriously wouldn’t have a business without Greg’s storytelling formulas. Now we have a success.”
Dave Yeager Founder Showcase Daily
“I’ve been using Greg for 7 years now, across different brands, different businesses, and different countries. He’s the best there is. His formulas always work, they’ll transform your business too.”
Natalie Dinsdale Global CMO; Virgin, Citi, Athena Home Loans, Correlation Insurance
"You already know people love stories. You already know people like brands that tell a great story. What you mightn't know is what, truly, a story is and how, exactly, you go about writing one. Greg will tell you. Then you'll really be able to tell yours.”
James Hurman Entrepreneur, investor, and advertising effectiveness expert