Media Room
Need a fresh take on branding? You've found it.
Creating a Blockbuster Brand isn't just another marketing book - it's a Hollywood-backed, no-BS guide to turning businesses into brands people actually care about.
Press Release – DOWNLOAD
Greg's Photos - DOWNLOAD
Interview Requests - Book time with Greg by email here or direct in his calendar here. He's got stories.
Exclusive Excerpts - Email to get a sneak peak at the book that will shake up brand storytelling, and real-world brand story breakdowns showcasing this method in action.
Preorder the book - www.blockbusterbrands.com
About Greg
Greg Logan is a global leader in brand storytelling. For over 30 years, the world’s biggest brands have turned to him to create stronger messaging that connects with both the head and the heart. He is a distinguished - and rare- writer who has won multiple international awards across multiple mediums, including advertising (Cannes Lions), television (MIPFormats in Cannes), and film (Crystal Bear, Berlin Film Festival). Logan has successfully brought all these worlds together to develop unique and hugely successful storytelling formulas for brands big and small.
He has written for Adobe, Capgemini, Forbes, Google, Kellogg’s, Netflix, Qantas, Subaru, Sunglass Hut, United Airlines, and Virgin. For his clients, Greg splits the year between the US (Los Angeles), Europe (Lisbon), and Australia (Sydney).
Story Angles
"Why Most Brand Stories Such (And How to Fix Yours)" – A blunt, no-BS breakdown of where businesses go wrong.
“From the Big Screen to the Boardroom: The Billion-Dollar Storytelling Formula” – How Hollywood’s best-kept secrets can transform any brand.
"Branding Is Broken–Here's the Script to Fix It"– How traditional marketing is failing and what businesses need to do instead.
"Netflix Knows Business Better Than You Do"– Why defining your brand’s ‘Genre’ is the missing piece in your marketing.
"The Hollywood Hack That Made Business Millions" – Real examples of companies using storytelling techniques to crush their competition.
"The Ultimate Underdog Story: How Small Business Can Compete Like a Blockbuster" – Using David vs. Goliath narratives to outshine bigger competitors.
"What Every Founder Needs to Learn from Star Wars"– Applying the Hero’s Journey to fundraising, leadership, and customer loyalty.
"How To Get Your Customers Rooting For You"– How to become the hero in eyes of your audience.
"The Most Cost-Effective Way To Make The Biggest Difference To Your Business" – The one thing you need to change to attract more customers.
"How To Create A Powerful Quest For Your Business" - Tell the world the message they want to see achieved.
"Death to Corporate-Speak: How to Make Your Brand Actually Sound Human"– Why personality beats professionalism every time.
"The Man Who Cracked the Hollywood Code for Business"– Greg’s journey into storytelling mastery and how he’s helping brands rewrite their futures.